Atlantic City

We love Atlantic City for its Boardwalk. It has been the heart and backbone of the city since 1870. You’ll hear the sound of tram wheels rolling, laughter spilling from arcades, and distant melodies from impromptu street performers. The Jim Whelan Boardwalk Hall and the Steel Pier stand as cherished landmarks; climbing the Absecon Lighthouse offers views of the entire triangle of water and light framing our skyline. Walking along streets just off Pacific and Atlantic Avenues, you’ll pass independent cafes, gift shops, small restaurants, and traditional sandwich shops. Some nights, the smell of saltwater taffy blends with coffee and fresh bread as locals and visitors mingle under neon lights. Here, local businesses are what keep our city’s story alive amid reinvention. Our small merchants sustain the heartbeat of the Boardwalk, support year-round life beyond tourism, and create opportunities close to home.