Atlantic City

New Jersey

Active

We love Atlantic City for its Boardwalk. It has been the heart and backbone of the city since 1870. You’ll hear the sound of tram wheels rolling, laughter spilling from arcades, and distant melodies from impromptu street performers. The Jim Whelan Boardwalk Hall and the Steel Pier stand as cherished landmarks; climbing the Absecon Lighthouse offers views of the entire triangle of water and light framing our skyline. Walking along streets just off Pacific and Atlantic Avenues, you’ll pass independent cafes, gift shops, small restaurants, and traditional sandwich shops. Some nights, the smell of saltwater taffy blends with coffee and fresh bread as locals and visitors mingle under neon lights. Here, local businesses are what keep our city’s story alive amid reinvention. Our small merchants sustain the heartbeat of the Boardwalk, support year-round life beyond tourism, and create opportunities close to home.

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Atlantic City - Atlantic County - Cape May County Market Boundaries

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Our Merchants in Atlantic City, New Jersey

Swell Cafe
Ocean City, NJ
Ride the wave of tasty nutrition at Swell Cafe, a local gem nestled in downtown Ocean City. Cozy vibes and a full coffee bar offer the perfect start to a lovely day. Health-focused locals can’t get enough of the smoothies, delightful frozen banana whips, and nourishing smoothie bowls bursting with fresh ingredients. Read Less... Ride the wave of tasty nutrition at Swell Cafe, a local gem nestled in downtown Ocean… Read More...
Bar 32
Atlantic City, NJ
Life's simple pleasures come together beautifully at Bar 32, an innovative small business that combines bean-to-bar chocolate, handcrafted espresso drinks, and craft cocktails all under one roof. Cool vibes abound in this chic yet cozy setting, from eclectic art on the walls to on-point playlists that perfectly complement the decadent desserts. Read Less... Life's simple pleasures come together beautifully at Bar 32, an innovative small business that combines bean-to-bar… Read More...
The Sykes family dreamed of opening a space for the community to gather year-round while enjoying delicious food. This long-held family dream came true with Twist Pretzels & Ice Cream, a family-owned eatery serving incredible soft pretzels and delicious hand-scooped or soft-serve ice cream, milkshakes, and more. Read Less... The Sykes family dreamed of opening a space for the community to gather year-round while enjoying… Read More...

Your Local Curator In Atlantic City, New Jersey

Alaina Franks

Local Account Manager

Hi! My name is Alaina Franks. I am a proud Fairview, NC native - a small tight-knit town right on the outskirts of Asheville. My love for local business stems from my family's rich history of owning and operating businesses in Buncombe County for over 100 years. I understand the love and hard work that is poured into every day as a business owner. In Fall of 2023 I traded my corporate marketing career for a role at LoLo with the anticipation of helping bridge the gap between small businesses and their communities. Where I was raised, and LoLo was brought to life, supporting local has always been a core belief. My joy comes in the form of a warm cup of local coffee while I browse a cozy bookstore… or a freshly-brewed cider and locally-raised burger at the brewery while the dogs and kids play… and of course some live bluegrass playing in the background! With each LoLo gift that I send, I hope that I give someone else a reason to stop in and get a little taste of that joy that I so love!

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