A chance meeting in Asheville put Michael at the table when the current version of LoLo was just an idea. The award-winning brokerage where he served as the CMO signed on as the very first customer, and he’s been in LoLo’s corner ever since. First as a believer, then as an advocate, and now officially as CMO. He joined the leadership team after spending a few years at a consultancy focused on real estate and proptech, bringing a mix of industry knowledge and perspective. Originally from New England, Michael is happiest outdoors. Riding boards or bikes is always on the agenda, but finishing the day parked on a tailgate with his favorite people is the preferred ending to an adventure.